Digital brand strategy
Podcasts
How To Use AI Ethically
Someone asked me recently how to use AI ethically. It was the last question in a session, and I nearly answered it in a sentence. Then I realised I could talk about it for hours. Here's the honest version. The full conversation is in the video linked below, if you'd...
Creative Confessions Podcast with Alexia Lynn
I recently sat down with Alexia Lynn for her Creative Confessions podcast, and somewhere in that conversation I said something I've been turning over ever since: that I place urgency on things that, in reality, aren't urgent at all. We're business owners, not...
Ecological Coaching With Adela Mei
Ecological Coaching With Adela Mei First Published: 8 October 2024 On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Adela Mei, founder of Jackdaw Coaching, to talk about ecology, conservation, business coaching, the rainforest, and more....
Simple Steps to a Sustainable Web Design Business
Simple Steps to a Sustainable Web Design Business Published: 1 July 2024 TL;DR This is probably ignorance on my part but my eyebrow always went crooked when I heard digital agencies, hosting companies, sass products or any online entrepreneur talking about how they’re...
Digital Strategy is Key to Growing Your Business
Digital Strategy is Key to Growing Your Business Published: 21 June 2021 TL;DR In this conversation with Josh Hall, I share how I moved from web design into my real passion: digital strategy and online brand management. I explain digital strategy as the 'canopy view'...
Tips For Starting a Freelance Web Design Business
Tips For Starting a Freelance Web Design Business Published: 17 February 2020 TL;DR On the JoshHall.co web design show we dive into 5 top tips for starting a freelance web design business including the importance of marketing and community. We talk about how I’ve...
Digital brand strategy
Blog
AI Literacy Is Now the Law: The EU AI Act Explained
There is a shift in how we are expected to work with AI. It’s a simple expectation, now written into law: that the people using AI actually understand what they are doing. It is a duty of AI literacy, it lives in Article 4 of the EU AI Act, and from August 2026 it is...
The 7 Areas Every Purpose-led Business Should Audit
The 7 Areas Every Purpose-led Business Should Audit There is a particular quiet that comes with the turn of the season. The equinox tips us toward autumn, summer loosens its hold, and work picks up its rhythm again. People come back to their desks with a small,...
How To Use AI Ethically
Someone asked me recently how to use AI ethically. It was the last question in a session, and I nearly answered it in a sentence. Then I realised I could talk about it for hours. Here's the honest version. The full conversation is in the video linked below, if you'd...
ELIZA The Earliest Chatbot
ELIZA The Earliest Chatbot I was nineteen when I first talked to a chatbot. It was 1991, ELIZA was on the curriculum, and I had gone to the University of Sussex to find out how ‘everything’ worked. I'd started a Philosophy degree in the School of Cognitive and...
Start Ups Magazine – My Journey to Sustainability
Start Ups Magazine - My Journey to Sustainability Bio: Founder of Jackdaw, I’m committed to solving the planet’s biggest problems, and I support SMEs with digital transformation and sustainability. From sustainable web design, to ethical marketing and organic content...
What is Digital Strategy?
Digital Strategy Having a digital strategy is essential for business owners who want to grow their business. So what is digital strategy? Well, the job of a digital strategist is a similar job to a brand strategist or maybe a business consultant. There are so many...
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Free Business Guides
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10 Tips to Stay in Control of Your Business
How do you keep your online business accounts safe so you don’t panic when you realise you didn’t set up an account under your name – and now can’t access it?
This Guide gives you 10 Tips to Stay in Control of Your Business.

10 Simple Steps to a Sustainable Small Business
Building a Sustainable Small Business – That doesn’t cost the Earth. I’ve put together this Guide to give you 10 simple steps that you can take to:
- Build a more sustainable small business
- Have a positive impact on the planet, and
- Reduce pollution to the earth’s water, air, and land.
Digital Brand Strategy
A UK-based award-winning digital strategist, and systems thinker. Helping consultants, coaches, and creatives build an online presence with authority – including in AI search.







