Your Expertise Stands for Something
Your Digital Presence Should Reflect That
Digital Brand Strategy and Ethical AI Integration for Consultants, Coaches, and Creatives with a Mission that Matters.
Digital Brand Strategy
Adela Mei
You’re doing meaningful work, and people trust you. In person, there’s no question about who you are or what you stand for.
But online, something’s off.
Your website doesn’t feel like you anymore. Your online profiles tell different stories. The things you’ve built over the years don’t quite hold together or reflect where you are now.
You know your digital presence needs attention, but you don’t have the time, the headspace, or the skills to figure out where to start.
I’m Adela Mei, Founder of Jackdaw, and we support consultants, coaches, and creatives to become more engaging, coherent, and credible online.
I’ve worked in digital brand strategy and communications since 2007. My background is in ecology and I see your online presence as an ecosystem. Everything is connected. And when one thing is out of alignment, you see it everywhere.
That’s the perspective I bring to our work at Jackdaw.
Digital Brand Strategy
Jackdaw Services
You've outgrown your online presence. Your work has evolved, but the digital side hasn't kept up. Jackdaw services bring everything back into alignment.
AI Discovery
Find out how to integrate AI safely into your business. You need to know what AI can safely take off your plate – while always keeping a human in the loop.
Bullet Proof Branding
A structured digital review of your entire online presence, with a clear, prioritised roadmap.
Digital Retainer
Your clients are already asking AI for recommendations. I help you show up in AI-driven search, like ChatGPT, Gemini, or Claude.
Digital Brand Strategy
Bringing Your Brand’s Personality to Life in the Digital World
For consultants, coaches, and creatives who are brilliant at what they do – but know their online presence isn’t doing them justice.
You don’t need someone to teach you how to post on social media. You need a digital strategist to look at the whole picture, tell you what’s working and what isn’t, and either build you a plan or get it done for you.
If you want your digital presence to reflect the true nature of your work, we should talk.
Digital Brand Strategy
Bullet Proof Branding
My signature service is Bullet Proof Branding, a structured Digital Strategy Review that assesses your entire online presence and delivers a prioritised roadmap to evolve your credibility, visibility, and authority.
It’s built on a proven 7-step framework, refined over a decade of working with consultants, coaches, and creatives.
If your digital footprint has grown over time and needs bringing into alignment, this is where we start.
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Purpose-Led
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For the Planet
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For the People
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Impact-Driven
I have known Adela now for around 5 years and what I would say is that she brings clarity and calm to the digital side of my business. She supports me with digital strategy, community management, and client experience in a way that’s thoughtful, reliable and most importantly relatable. She is a safe pair of hands and I really value her ability to combine practical support with a bigger-picture understanding of my goals. She’s easy to work with, professional, and brings a sustainable mindset to everything she does. Hire this expert!
Adela’s visit to my business was transformative. Her gently probing questioning allowed me to re-examine my core motivations for my business in an extremely helpful way. It felt a bit like a cloud had lifted and the direction of travel suddenly seemed obvious. I would strongly recommend a consultation with Adela.
I just wanted to give a quick shout out to Adela, one of my closest colleagues and somebody who I’ve really come to known as an expert in a lot of different areas of online business. She’s been on my podcast a few times and has shared such great valuable information about all sorts of topics when it comes to strategy in online business, and methods that have really benefited myself and my audience as a whole of not only web designers, but online entrepreneurs in general.
Adela has been instrumental in helping me develop a clearer digital strategy for my business. From refining our website copy to supporting LinkedIn marketing and engagement, she’s helped us communicate more effectively and reach the right audience. Adela combines a deep understanding of sustainability with a strategic, practical approach to digital communication. She’s reliable, easy to work with, and brings real clarity to the process.
Adela has been invaluable to my business. I’ve used Adela’s services to help consolidate and streamline my social media channels and look forward to continuing our working relationship to increase my brand recognition.