Digital strategist
Adela Mei
A UK-based award-winning digital strategist, and systems thinker. Helping consultants, coaches, and creatives build an online presence with authority – including in AI search.
I’m Adela Mei, founder of Jackdaw.
I’m a digital brand strategist, helping consultants, coaches, and creatives build an online presence that’s engaging, coherent, and credible – one that reflects the true nature of their work.
I’ve worked in digital strategy and communications since 2007. Before that, I studied ecology which shaped how I see everything.
An ecosystem works when all its parts are connected and in balance. A digital presence works the same way. Your website, your profiles, your content, your visibility – they’re one living digital system.
That shift, from ecosystems to AI systems, was a natural one. The patterns I learned in ecology are the same patterns I see in digital strategy. What connects. What’s out of balance. Where the energy is blocked.
I draw my inspiration from nature, and my earlier career took me from corporate land management and biodiversity projects to international conservation in Guatemala and Peru, where I cofounded two wildlife research organisations. The natural world taught me how to see whole systems – and that’s the perspective I bring to my work.
I’m an advocate for ethical use of AI and believe the most important intelligence is the one you already have – your own clarity about who you are and what you stand for.
That’s the thinking behind Talk to a Tree, Not ChatGPT – my 2026 mission to help women in tech reconnect with nature. Because the same people building digital futures also need to remember what inspires and nurtures them.
My most profound personal achievement is learning to ride a motorbike at 50 which has given me a highly focused mind, positive attitude, and massive confidence.
Originally from London, I followed a heart calling to the West Country, where I live in Somerset.
When I want / need someone to understand the “ME” side of business. Someone to get that I’m not gonna do the same old bs, and that I need someone who can understand me, what is right for me, and how that extends to my biz.
I love that you get that! That it’s not about expert advice and what everyone else is doing. It’s about authenticity. When it sometimes feel like the world is pushing towards “you need to do this….” you offer up an approach more aligned with “what do you want?
When it comes to seeing the bigger picture – the whole scope of a project – this is where you shine.
You are keenly aware of where your clients will succeed and where they could stumble. While it may be difficult to have discussions around the latter, your honesty about these things will go a long way.
Your clients (the good ones) will trust you and recognize that you’re only trying to help them succeed. So be sure to use that visionary skill you have!
As well as supporting and coaching me and helping me up level my online presence, Adela has taught me how to use technology to my advantage and help me navigate my online presence with confidence.
Adela is kind, supportive, clear and so knowledgeable as a coach. She has a strong intuition on the best way to go, and I could not recommend her enough as a digital strategist and coach.