There is a shift in how we are expected to work with AI. It’s a simple expectation, now written into law: that the people using AI actually understand what they are doing. It is a duty of AI literacy, it lives in Article 4 of the EU AI Act, and from August 2026 it is...
Someone asked me recently how to use AI ethically. It was the last question in a session, and I nearly answered it in a sentence. Then I realised I could talk about it for hours. Here's the honest version. The full conversation is in the video linked below, if you'd...
ELIZA The Earliest Chatbot I was nineteen when I first talked to a chatbot. It was 1991, ELIZA was on the curriculum, and I had gone to the University of Sussex to find out how ‘everything’ worked. I'd started a Philosophy degree in the School of Cognitive and...
As an award-winning digital strategist, I specialise in helping purpose-led brands build a strong online presence, bullet proof brand authority, and AI search visibility.
A UK-based award-winning digital strategist, and systems thinker. Helping consultants, coaches, and creatives build an online presence with authority – including in AI search.
