Digital Detox Guide
PR Mastery 2026

Nature Intelligence Skill

As part of my ‘Talk to a tree.. not ChatGPT’ mission*, I’ve put together this Guide..  to help you get inspired by nature and get your press pitch out there:

 

  • Get real ideas from time in nature – not from staring at a blank screen at your desk.
  • Come home to one prompt in Claude, and have a draft pitch ready for you to write.
  • Set up once, keep it forever – a simple Claude Skill of your own, with room to build on it later if you want to go further.

*Other LLMs are available 😉

Digital strategist

Adela Mei

I'm Adela Mei, founder of Jackdaw.

I'm a digital brand strategist, helping consultants, coaches, and creatives build an online presence that's engaging, coherent, and credible - one that reflects the true nature of their work.

I've worked in digital strategy and communications since 2007. Before that, I studied ecology which shaped how I see everything.

An ecosystem works when all its parts are connected and in balance. A digital presence works the same way. Your website, your profiles, your content, your visibility - they're not separate things. They're one living digital system.

That shift, from ecosystems to AI systems, was a natural one. The patterns I learned in ecology are the same patterns I see in digital strategy. What connects. What's out of balance. Where the energy is blocked.

I draw my inspiration from nature. I always have. My earlier career took me from corporate land management and biodiversity projects to international conservation in Guatemala and Peru, where I cofounded two wildlife research organisations. The natural world taught me how to see whole systems - and that's the perspective I bring to my work.

I'm an advocate for ethical use of AI and believe the most important intelligence is the one you already have - your own clarity about who you are and what you stand for. 

That's the thinking behind Talk to a Tree, Not ChatGPT - my 2026 mission to help women in tech reconnect with nature. Because the same people building digital futures also need to remember what inspires and nurtures them.

I'm based in Somerset, and I work with clients across the UK and internationally.

My most profound personal achievement is learning to ride a motorbike at 50 which has given me a highly focused mind, positive attitude, and massive confidence.

Originally from London, I followed a heart calling to the West Country, where I live in Somerset.

success stories

What clients say?

Just when I think my brain can’t handle any more, I’m inspired by a whole new perspective and a new topic!

Adela’s talk is the missing piece for me on my current journey-watch this space! So pumped!

Kimmie King

Web Designer, Baby Lion

If you want your digital presence to reflect the true nature of your work, we should talk.