Bullet Proof Branding

A digital strategy review for purpose-led brands who want to make more impact online.

Your business stands for something.
Your online presence should reflect that.
The solution? An engaging, coherent, and credible digital footprint.

Bullet Proof Branding is a structured digital strategy review that helps purpose-led businesses create an engaging online brand presence and improved visibility in AI-driven search.

Adela Mei Digital Strategist
Bullet Proof Branding

This is for you if…

You want an online presence that feels engaging and coherent.

You want stronger credibility signals, so people trust you faster.

You want to improve visibility in AI-driven search, like ChatGPT, Gemini, or Claude.

You want a roadmap you can implement internally, or hand over for implementation.

Bullet proof branding

Digital Strategy Review

Digital strategy is your overarching plan for using online channels to meet business goals, while digital branding is the specific, consistent presentation of your identity (mission, values, look, feel) across those channels (website, social, email) to build awareness, trust, and connection with your audience. Together, they create a cohesive online presence, guiding what you say (branding) and how you say it across platforms (strategy) to attract, engage, and retain customers for sustainable business growth. Adela Mei

#01

Discovery Call

We start with a focused conversation to understand your business, your values, and where your online presence currently feels unclear or misaligned.

This sets the context for the review so everything that follows is grounded in what matters most to you.

You leave with clarity, reassurance, and confidence that the work will support a more engaging, coherent, and credible online brand presence.

#02

Digital Review

Your digital presence is reviewed across seven key areas, including your website, messaging, online visibility, and how your brand currently shows up in search and AI-driven environments.

This takes in the whole picture of your digital footprint.

You receive a comprehensive view of what’s working well, what may be holding you back, and where opportunities exist to strengthen coherence and credibility across your online presence.

#03

Prioritised Roadmap

Not everything needs fixing at once. This stage is about focus and prioritisation. Insights from the review are translated into a clear, practical roadmap that shows what to address first, what can follow later, and what will make the most meaningful difference to your brand’s engagement, coherence, and credibility.

You receive prioritised recommendations with actionable guidance, explaining what to improve, why it matters, and how to approach it, without technical overload or unnecessary complexity.

Note: Implementation is not included at this stage.

#04

Presentation & Discussion

We walk through the review and roadmap together, giving you space to ask questions, sense-check priorities, and fully understand what’s being recommended and why.

This collaborative discussion ensures a clear, shared understanding of what will strengthen your brand’s presence and credibility, and how to move forward with confidence.

#05

Action Steps

By the end of the process, you’ll know exactly what to do next and in what order. You can implement the recommendations internally or choose an ongoing support package with Jackdaw.

Either way, you have a strong foundation for future work and a clear roadmap designed to help you grow an online presence that’s engaging, coherent, and credible.

Bullet proof branding

Choose Your Plan

Bullet Proof Branding

What clients say?

I have known Adela now for around 5 years and what I would say is that she brings clarity and calm to the digital side of my business. She supports me with digital strategy, community management, and client experience in a way that’s thoughtful, reliable and most importantly relatable.

Her feedback on course documents and client materials and resources is always constructive and clear, and her eye for detail has really improved the quality of my content.

She is a safe pair of hands and I really value her ability to combine practical support with a bigger-picture understanding of my goals. She’s easy to work with, professional, and brings a sustainable mindset to everything she does.

She is also extremely diligent, have a go and can do. Having been on my PR programme. she has managed to get herself some major visibility in the press, at the time of writing, she has secured 20 pieces of press coverage! No mean feat, but this just goes to show her dedication and persistence.

Hire this expert!

Amanda

Founder, Amanda Fitzgerald PR

Adela has been instrumental in helping me develop a clearer digital strategy for my business. From refining our website copy to supporting LinkedIn marketing and engagement, she’s helped us communicate more effectively and reach the right audience.

She’s also supported the development of our Carbon Literacy Training and provided valuable input on content and delivery. Adela combines a deep understanding of sustainability with a strategic, practical approach to digital communication. She’s reliable, easy to work with, and brings real clarity to the process.

Andrew

Director, Carbon Sense

I couldn’t recommend Adela Mei as a Digital Strategist enough. What I’ve learnt from Adela has changed my business and approach to the digital possibilities for me and my business.

Also, she importantly identified what the potential was in my business and how I could achieve what I wanted. A rebrand, a new website and my first digital course has all been carried out because of Adela’s work with me. I cannot recommend her bespoke and tailored approach enough. Adela has helped me fulfil potential I didn’t know I had!

Tom

Acting & Performance Coach

Digital Brand Strategy

Ready for an online presence that’s engaging, coherent, and credible?